House of Smiley is a global, influencer-led campaign by the iconic Smiley brand,
designed to promote brand collaborations through immersive, feel-good experiences.

Creative Direction / Art Direction / Branding / Motion Design / Video Production

As the creative lead, I was responsible for defining the visual language and spatial identity of each activation. From concept to execution, I created cohesive, high-impact environments that blended fashion, wellness, and culture into bold, emotionally engaging spaces.

The design approach centered around joy, play, and connection, translating Smiley’s DNA into tactile experiences and content moments built for digital amplification. As well as the look and feel and event lock-ups I also produced teaser and walkthrough video assets to drive awareness and engagement across social platforms.

This project reflects a balance of strategic brand thinking and expressive, immersive design, crafted to spark smiles around the world.