Back to School Campaign

Creative Direction / Illustration / Branding / Motion Design / Video Production

For this seasonal Back to School campaign, I led the full creative direction, developing a cohesive visual identity across static and motion assets that brought youthful energy and clarity to the brand message.

I illustrated a set of custom thumbnails to create a distinctive visual language across digital touchpoints, while also designing the campaign lock-up to unify all messaging and promotional materials under one bold, versatile system rolled out over website, social channels and B2B communications.

In addition to art direction, I storyboarded, shot, and edited the campaign’s hero video and supporting motion graphic reel. From initial concept through videography and post-production, I crafted a playful, upbeat narrative that highlighted key product moments and brought the campaign to life across social and retail channels.

The result was a dynamic, end-to-end campaign that balanced strategy, storytelling, and design—tailored to engage a young, trend-conscious audience during a key retail moment.