McDonald’s Monopoly

Graphic Design / Layout Creation / Branding / Retouching

I worked on the McDonald’s Monopoly activation, creating assets for both OOH and DOOH across the main game. In addition, I took ownership of the visual direction for the internal staff sub-game, ensuring it remained consistent with the core campaign while establishing its own unique identity.

Alongside the Monopoly campaign, I contributed to various other McDonald’s projects, including the design of menu boards, the development phase of the Christmas cup designs, and storyboarding for in-store advertisements. I also produced a range of illustrations for Happy Meal games, collaborating with cross-functional teams to ensure a cohesive and engaging brand experience across all touch points.